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Yorkshire Water.

Rallying regional pride with a utilities company.

The Challenge

Yorkshire Water was suffering from a drop in positive brand perception annually at billing time.

The Brief

Deliver a creative campaign that would address and reverse this dip.

The solution

Drawing on regional heritage and folklore, the ‘Course it’s better’ campaign was designed to rally regional pride and create a genuine affinity between the brand and Yorkshire folk. The regional campaign lived across outdoor, print, online advertising, social media, customer comms and internal comms.

The Result

"The ‘Course it’s better’ campaign was designed to rally regional pride and create a genuine affinity between the brand and Yorkshire folk."

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